As captured by Yaccomaricard London’s Director Kari Watanabe.
2021 saw the launch of Yaccomaricard's first-ever catalogue. Within its pages, we took on the challenge to convey the autumn-winter season’s theme and inspiration: New York City. For obvious reasons, NYC was a little out of reach for us this year, so we brought the shoot a little closer to home and took to the streets of London for our shoot.
Having spent more time outside in the last 18 months than ever before, using new walking routes leading us to parts of the city as yet undiscovered, we found some amazing shoot locations that perfectly conveyed the vibrancy of our home city, and proved a fitting backdrop for our collection. We shot so many fantastic images that we couldn't fit them all into the catalogue: here is a selection we wanted to share with you.